How to Avoid Costly Internet Marketing Mistakes

People can earn a successful livelihood through Internet marketing. It can also fall flat if you don't know what you're doing. The success of any Internet business depends upon its online marketing. Know how to avoid costly Internet marketing mistakes by learning the right way to market successfully.



Steps
1. Make it easy for visitors to log on to your site or they'll go elsewhere.

• Graphics may be awesome, but if they take forever to load, they're not worth it.
• Check that your web server is quick and reliable.
• Allow visitors options for viewing information. Not everyone has PowerPoint or Macromedia's Flash on their computers.

2. List your web site with search engines. People regularly use search engines like Google and Yahoo! to find what they're looking for.

• Learn about -- and use -- search engine optimization for a higher ranking on search engines.

3. Look professional in all your Internet marketing.

• Have your own domain name for your web site, blogs and other contact with visitors.
• Make certain your web site looks professional. Hiring a professional is money well spent.
• Keep your web site current. To market successfully, you have to stay current or you'll lose traffic.

4. Promote your online marketing sites constantly.

• Monitor keywords and search engine optimization (SEO).
• Stay up to date on marketing on line techniques.
• Have your Internet marketing web site send visitors to specific product pages through your home page when they're looking for something specific.

5. Make it easy for visitors to take action on your web site, whether it's asking for more information or ordering an item.

• Allow customers an easy way to contact you by email or phone. Many sales hinge on answering a simple question promptly.
• If you make things too hard, customers will just go elsewhere.
• Make checking out quick and easy.

6. Keep customers satisfied. A satisfied customer is a happy customer, and a happy customer can generate great word-of-mouth that other online marketers can't compete with.


7. Ask for email addresses to provide more information to customers. Make certain they see the benefit, such as a subscription to a newsletter or sales alerts.

• Make certain that your online marketing is sent through email only and by permission.
• Stay away from companies or programs that use spamming. You don't want to partner with anyone who violates the CAN-SPAM act.

8. Remain aware of your competition and their online marketing.

• Avoid marketing mistakes by duplicating what's not working for others.

9. Consider using web site analytics programs, such as Google Analytics, to find out more about your web site traffic.


10. Stick with it. Marketing successfully on the Internet takes time.


Tips

• Not using social networking sites can be a huge marketing mistake.